An effective web design is one in which your users are able to find information quickly and in a logical fashion.
Do they visit the content you want them to visit? Are they looking in the right places of your web page? Are you able to keep your user’s attention, or do they just leave quickly?
It’s not just about the content either. If your design loads slowly - or if moving from one section to another takes a long time - it affects the user’s experience.
These things can be the make-or-break factors between a user clicking on a link to find more information, or the back button to find it elsewhere.
- ClickHeat is an open source visual tool for showing “hot” and “cold” zones of a web page. It allows you to see which spots users click on most, and which spots are being ignored.
- Crazy Egg offers a myriad of analytical tools to help you visualize what visitors are doing.
- YSlow for Firebug is a free tool for Mozilla Firefox that gives you information about your front-end design to see if it performs well. It gives you a letter grade (A through F) and outlines your web page’s trouble spots.
- clickdensity is a full suite of usability analysis tools that will help you assess your web page design.
- ClickTale offers a lot of user data pertaining to how visitors use your website.
- Clicky has is its real-time tracking and monitoring feature, called Sp.
- Google Analytics is One of the best free services that Google offers and probably the most well-known analytics tool. It’s incredibly easy to install and offers plenty of user and content data to help you learn more about your web pages’ performance.
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